About Us

Our Story

Mooreast Pte Ltd was formed in 1993, with Mr Sim Koon Lam as Director to represent anchor specialist Vrijhof Ankers Beheer B.V. of The Netherlands to support O&M in Asia. Mooreast Asia Pte Ltd was formed in 2010 with Mr Sim as founder and MD.

Designed & developed proprietary drag anchors, expanded expertise and product range:

In-house Design &

Mooring Solutions

Adjacent Business in
Rigging & Lifting, Marine

Ship Repair &
Various Waterfront Services

History Timeline

Towards Renewable Energy

Amid mounting concerns about climate change, wind energy is expected to lead a major global drive towards renewable energy. To achieve greater wind speed to generate bigger turbines, wind farms are rapidly pushing further offshore.

Instead of fixed-bottom structures which impact the seabed and marine life, floating wind turbines are preferred. Wind farms will require multiple mooring systems for each of the multiple floating structures. 

As a Mooring Solution specialist which has completed major pilot projects successfully, Mooreast sees substantial market opportunities as the industry is at a tipping point towards commercialization of floating wind farms.

Our Team

Board of Directors

Mr. Ong Yong Lok, Joseph Ong

Non-Executive Chairman and Lead Independent Director

Mr. Joseph Ong was appointed as the Non-Executive Chairman and Lead Independent on 24 November 2021 and the Chairman of the Nominating Committee, and is a member of the Audit Committee and Remuneration Committee.

Since 1981, Mr. Joseph Ong has served in a number of senior capacities in Tan Chong International Limited, a company listed on the Hong Kong Exchange, including most recently as its managing director until 2016. He continues to serve as a non-executive director of the company. His previous work experience includes appointments with the Singapore Ministry of Defence from 1973 to 1978 and Straits Steamship Co Limited from 1978 to 1981.

Mr. Ong holds a Degree of Bachelor of Science, having obtained a Diploma in Quantity Surveying from the College of Estate Management, in the University of Reading at the United Kingdom in 1971 on a scholarship from the Singapore Government. He is a member of the Singapore Institute of Surveyors and Valuers.

Mr. Sim Koon Lam

Founder, Executive Director, CEO, and Deputy Chairman

With over 35 years of business and technical experience in the O&G industry, Mr. Sim Koon Lam founded Mooreast Asia Pte Ltd in 2010. Before Mooreast Asia, Mr. Sim established Mooreast Pte Ltd in Singapore in 1993 as Vryhof Anchors’ Asian subsidiary to support regional operations and after-sales services.

As CEO, Mr. Sim’s core responsibilities include operations management and business development. With over 28 years of operational and management experience in Marine, Offshore and Oil & Gas Industries, Mr. Sim has navigated through the multiple booms and busts in the industry, and grown Mooreast to where it is today. Mr Sim is a member of the Nominating Committee.

Mr. Sim attended an Advanced Executive Course Programme, sponsored by ESG SG-ScaleUp programme, with immersion courses conducted by Wharton School of University Pennsylvania, USA, and a local workshop run by McKinsey Consultants & PwC Singapore.

Mrs. Elaine Sim

Executive Director

Mrs. Elaine Sim joined Mooreast in 2005, and joined the Board of Directors as Executive Director on 3 March 2022.

Mrs. Sim is responsible for overseeing the commercial, human resource, administration, and information technology function of the Group. She is also responsible for strategizing and implementing key improvements to our Group’s various processes, to continually raise our Group’s standards of quality and service.

As the management representative of the Group, Mrs. Sim works together with Mooreast’s ISO committee to ensure the Group meets the standards for quality management and safety; Mooreast currently holds the ISO 9001, ISO14001, ISO45001 and ISO/TS 29001 certification.

Mrs. Sim graduated with a BA (Hons) in Business Administration, the University of Portsmouth, UK, and has over 28 years of management experience in commercial, sales, human resources, administration, and finance.

Ms. Lee Sok Koon, Constance Lee

Independent Director

Ms. Constance Lee was appointed as an Independent Director on 24 November 2021 and is the Chairlady of the Audit Committee, and is a member of the Nominating Committee and Remuneration Committee.

Ms. Constance Lee serves as non-executive independent director of several SGX-listed companies, including SBS Transit Ltd, Japan Foods Holding Ltd. and Lum Chang Holdings Limited. She is also an honorary member of the School’s Fundraising Committee of Singapore Arts School Ltd, Singapore’s first pre-tertiary specialised art school, and an independent director of NUS America Foundation, Inc., a tax-exempt public charity in the United States of America.

Ms. Lee was the Director of Operations in the Development Office of the National University of Singapore from 2012 to 2017. Prior to this appointment, she was a consultant for Morning Services Pte Ltd, a family office, in 2011. From 1984 to 2010, Ms. Lee held various senior positions at Lum Chang Holdings Limited and L.C. Development Ltd (now known as AF Global Limited), public companies which are listed on the SGX-ST. She was responsible for the financial matters, corporate governance, tax, legal, corporate communications, and internal audit functions of these companies for more than 20 years. From 1975 to 1983, she was an auditor with Coopers & Lybrand in Singapore and London (now part of PriceWaterhouseCoopers).

Ms. Lee graduated with a Bachelor of Accountancy (Hons) from the University of Singapore in 1975. She is a member of the Institute of Singapore Chartered Accountants and a member of the Institute of Directors in Singapore.

Mr. Zulkifly Bin Zakaria

Independent Director

Mr. Zulkifly Bin Zakaria was appointed as an Independent Director on 24 November 2021 and is the Chairman of the Remuneration Committee, and a member of the Nominating Committee and Audit Committee.

Mr. Zulkifly Bin Zakaria has considerable experience in senior capacities within UMW Holdings Berhad from 1994 to 2011, one of the largest government-linked public companies in Malaysia. This includes acting as the Group Treasurer for UMW Holdings Berhad, executive director of UMW Corporation Sdn Bhd, and President of UMW Oil & Gas Berhad.

From 1976 to 1994, Mr. Zulkifly was in the banking industry and had stints in the Malaysian offices of Deutsche Bank AG (formerly European Asian Bank, including a stint at its head office in Germany) and Bank Islam Malaysia Berhad and ABN AMRO Bank N.V.

Mr. Zulkifly graduated with a Diploma in Banking Studies from the MARA University of Technology in 1976. He subsequently obtained his Master of Business Administration from the University of Wales, United Kingdom, in 1998.

Management Team

Mr. Roderick Ruinen

Technical Director Mooreast Group & Managing Director Mooreast Europe

Based in the Netherlands, Mr. Ruinen serves as Group Technical Director, overlooking the structural and geotechnical engineering of anchoring solutions, as well as Managing Director of Mooreast Europe, where he is responsible for the day-to-day running of the European operations.

He has more than 25 years of experience in the offshore mooring and anchoring industry. Before joining Mooreast, Mr. Ruinen was the Technical Director of Vryhof Anchors BV, where he was responsible for engineer, research, and IP.

Mr. Ruinen holds a Master of Science (Civil Engineering) from the Technical University of Delft, The Netherlands.

Mr. Barry Silver

Managing Director at Mooreast UK & Ireland

Mr. Barry Silver serves as Managing Director at Mooreast UK & Ireland, and is responsible for establishing and managing Mooreast’s facility in the UK to address the floating offshore wind and renewables market, as well as business development to support Mooreast’s international growth.

With over 24 years of business, technical and operational experience in offshore energy markets, Mr. Silver brings a wealth of international experience to Mooreast, having served in senior management, operational and commercial roles. Mr. Silver has experience at the board level with several [offshore energy] companies based in Europe, Singapore, and Australia.

Aside from industry roles, Mr Silver is formally a Non-Executive Director of Inner Ninja Foundation, a not-for-profit organisation addressing mental health and suicide prevention matters, and is a member of the Australian Institute of Company Directors (MAICD).

Mr. Balakrishna Menon

Engineering Director

Serving as the Engineering Director at Mooreast Asia Pte Ltd, Mr. Balakrishna Menon (Balu) brings 35 years of experience in marine design, offshore engineering and project engineering management.

He started his career involving shipbuilding, various floater designs, drill ship mooring and riser systems, and shipbuilding CAD/CAM developments. He then moved on to positions such as Mooring Lead, Turret Manager, and Vice President of Technology in major floating production storage and offtake (FPSO) owners and operators in Singapore, such as Prosafe Production, BW Offshore and Bumi Armada, where he was mainly responsible for designing station keeping systems, as well as designing and developing various turrets for several FPSO projects.

He holds a Master of Science degree (1998) in Offshore Marine Technology from University of Strathclyde, UK fully sponsored by British Chevening scholarships, and a Bachelor of Technology degree (1996) in Naval Architecture and Shipbuilding from the Cochin University of Science and Technology, India. He also trained for almost a year (1992) in ship and mooring systems design with TID and MSC-Gusto, The Netherlands.

Ms. Hedy Tan

Financial Controller

Ms. Hedy Tan brings over 10 years of accounting and auditing experience across marine, manufacturing oil palm plantation and trading sectors.

She joined Mooreast in 2021 as Finance Manager, before being promoted to Financial Controller in January 2024. Prior to joining the Group, Ms. Tan was an Assistant Manager at Ernst & Young LLP. From 2015 to 2018, she was a senior audit associate at KPMG PLT.

Ms. Tan holds is a member of the Association of Chartered Certified Accountants (ACCA) and graduated with a professional qualification from ACCA.

Mr. Jaymes Sim

Head Commercial

Jaymes joined Mooreast in 2011 and has been active in the company’s corporate and strategic developments. Over the years, he has assisted in expanding the group’s commercial activities and increasing the range of solutions offered. Jaymes is now taking the lead as the company’s head of commercial and is directly contributing to the efforts in increasing the group’s Renewable Energy revenue mix and market share.

After graduating with a B.Com (majoring in Management & Marketing), from Murdoch University in Western Australia, Mr Jaymes Sim joined Mooreast as a management trainee in 2011.